Join the Founders Playbook

What you'll learn

Eight modules, from mindset to the boardroom.

The basics every founder should share, so that when we say PMF, nobody hears POC.

1. 01

   Mindset & Vision

   Leave the "Taiwan first, overseas later" habit behind and build the market vision venture investors look for.

   1. 1.1From running projects to building a scalable venture
   2. 1.2Day-one global readiness: why "win Taiwan first" backfires, and how to pick your default market
   3. 1.3Extreme focus: using 80/20 to avoid feature bloat
   4. 1.4Data-driven pivots: fail fast, learn faster
2. 02

   Market, Problem & PMF

   Use a lean MVP and hard data to find real product-market fit.

   1. 2.1Problem first: hair-on-fire problems versus nice-to-haves
   2. 2.2TAM, SAM, SOM: top-down and bottom-up sizing investors accept
   3. 2.3Customer discovery: B2B and B2C interviews that get past polite answers
   4. 2.4Defining PMF with data: retention curves, NPS, the Sean Ellis test
   5. 2.5Shipping a testable first version with minimal resources
3. 03

   Traction, Go-To-Market & Metrics

   Go-to-market is the hardest part of going global: customer acquisition in the US, Europe and Southeast Asia, and the numbers investors check first.

   1. 3.1Designing your GTM playbook: product-led versus sales-led
   2. 3.2Selling into US and European B2B markets from Taiwan, and building a local pipeline
   3. 3.3The metrics that matter: ARR, MRR, NRR, CAC, LTV and churn for B2B and SaaS; MAU, DAU, retention and organic growth for consumer and platforms
   4. 3.4Unit economics and capital efficiency: growth you can afford
4. 04

   Corporate Structuring & Legal Strategy

   Plan your structure early, avoid a costly flip later, and stay investable for global capital.

   1. 4.1Delaware flip and Cayman structures: when to do it, what it costs, the tax risks
   2. 4.2Cap table management: equity design, four-year vesting with a one-year cliff, ESOP
   3. 4.3Protecting your IP: patents, trademarks, core technology
   4. 4.4Cross-border compliance: GDPR, CCPA and AI regulation
5. 05

   VC Pitching & Storytelling

   Turn a spec-sheet pitch into a growth story global investors understand.

   1. 5.1The 10-slide deck, page by page, on the Sequoia and YC formats
   2. 5.2Narrative arc and founder story: why you, why now, why this solution
   3. 5.3Pitching Western VCs in English: delivery, body language, handling objections
   4. 5.4Ten red flags that make global VCs pass
6. 06

   Fundraising Strategy & Execution

   Run a raise from zero and set the pace of the negotiation.

   1. 6.1Building your investor funnel: tracking 100+ VCs in a CRM and creating FOMO
   2. 6.2Early-stage instruments: SAFEs and convertible notes in practice
   3. 6.3Valuation that doesn't hurt your next round
   4. 6.4Term sheet negotiation: liquidation preference, anti-dilution, board seats
   5. 6.5Due diligence: a data room that speeds up the process
7. 07

   Team Building & Global Leadership

   Go from a local team to one that works across countries, time zones and cultures.

   1. 7.1Co-founder dynamics: roles, conflict, equity split
   2. 7.2Hiring your first Head of Sales or GTM lead abroad
   3. 7.3A remote-first culture: tools, async communication, cohesion
   4. 7.4From doer to CEO: when fundraising and recruiting become the job
8. 08

   Growth, Post-Fundraising & Board Management

   Closing the round is the start: scaling after the money lands, and managing your investors.

   1. 8.1Runway and capital allocation: an 18 to 24 month plan
   2. 8.2Managing your board: investor updates and using your investors well
   3. 8.3Scaling from 10 to 50+ people without breaking communication
   4. 8.4The path to Series A: milestones and metrics